we create restaurant spaces that celebrate health + wellness + show an appreciation for thoughtful design. vibrant + balanced food is the centrepiece, but it’s the details we find beautiful.
we’re a Toronto-based company with respect for the uniqueness of our roots, excited about making a dent on a global scale. driving our pursuit of becoming the world’s most innovative purveyor of healthy food are five core values. they’re at the heart of our company + the lens through which we look at every decision we make.
we begin with whole foods + go from there, devoting ourselves to scratch cooking + embracing the type of food that we feel good about eating everyday. then we move. it doesn’t matter what it is, we just find what makes us feel alive + sweat once a day.
the sound, feeling + aesthetic of our shops receive as much attention as our food – they’re the heart + soul of our in-store experience. a photograph, thoughtful design detail, or song all have the potential to uplift spirits. we love surrounding ourselves with that kind of inspiration.
dream big. then dream bigger. we gravitate towards people that demand more from themselves + aren’t afraid of wanting to be great.
by reframing the way in which we approach everyday situations, the incredible is possible. with presence, intention and positivity, seemingly ordinary moments (like the morning’s first sip of coffee or tea) can become extraordinary. A mindful approach allows all of us of to create magic moments. amongst ourselves and with our guests every single day. magic is real and we are the ones that create it.
it’s the details that we find beautiful – they’re everything – and there’s no greater feeling than doing something with pride.
we give where we can make a difference. we give because it feels good doing nice things. hopefully, others are touched and inspired to contribute in their own meaningful way. it’s a beautiful circle.