we’re rethinking the way food is procured, sold and experienced. our process begins by creating a menu that shifts with the seasons, is fueled by forging direct relationships with our partners and purveyors, and is fully realized by creating dynamic and immersive spaces for our guests to enjoy it all in. seasonality and sustainability drive our decision-making and are the foundation of our company.
we love and pay tribute to the restaurant industry for its traditions, but put forth equal effort in helping reshape it. pushing forward the idea of what’s possible in the world of healthy and sustainable food is what we live for. we’re most comfortable at the edges – making the kinds of bold decisions that define the future of what it means to eat sustainably.
in 2011 our story began with a 500 square foot take-out counter in downtown Toronto. the city will always be home and forever serve as a huge source of inspiration, but the script is one we’re looking to write across the world. driving our mission forward are six core values – they’re at the heart of our company and the lens through which we look at every decision we make.
we begin with whole foods + go from there, devoting ourselves to scratch cooking + embracing the type of food that we feel good about eating everyday. then we move. it doesn’t matter what it is, we just find what makes us feel alive + sweat once a day.
the sound, feeling + aesthetic of our shops receive as much attention as our food – they’re the heart + soul of our in-store experience. a photograph, thoughtful design detail, or song all have the potential to uplift spirits. we love surrounding ourselves with that kind of inspiration.
dream big. then dream bigger. we gravitate towards people that demand more from themselves + aren’t afraid of wanting to be great.
by reframing the way in which we approach everyday situations, the incredible is possible. with presence, intention and positivity, seemingly ordinary moments (like the morning’s first sip of coffee or tea) can become extraordinary. A mindful approach allows all of us of to create magic moments. amongst ourselves and with our guests every single day. magic is real and we are the ones that create it.
it’s the details that we find beautiful – they’re everything – and there’s no greater feeling than doing something with pride.
we give where we can make a difference. we give because it feels good doing nice things. hopefully, others are touched and inspired to contribute in their own meaningful way. it’s a beautiful circle.